News about our Company

Stephen P. Yang, Robert Broddus, Scott Miller, James Cofrancesco and Kyle Kenney have published the results of a study about the effects of feedback in exergames.

"Given the many studies researching the cardiovascular impact of exergames, very little research has been done on the effects of feedback on game performance.

If feedback’s role is to inform the user on skill proficiency, then how will no feedback impact learning.

The purpose of this study was to determine how much improvement occurs in two hours of training over 2 days while playing Positive Gaming’s iDANCE system with some participants receiving game feedback and some without."

The Effects of Feedback on Step Accuracy and Perceived Exertion while Playing iDANCE (819.74 KB) The purpose of this study was to determine how much improvement occurs in two hours of training over 2 days while playing Positive Gaming’s iDANCE system with some participants receiving game feedback and some without.

Exergame Fitness Australia, Positive Gaming’s Australian representatives, have just got off to a great start by launching their new web site!

Here is a very well written introduction from Brett Young:
http://www.exergamingaustralia.com/2010/05/group-fitness-for-adults-kids-everyone/

Check their web site for more information, http://www.exergamingaustralia.com

Media Contact
Ole Petter Høie
Managing Director
Positive Gaming AB
Mobile +47 92 08 97 04
oph@positivegaming.com
www.positivegaming.com

Be one of the first to preview the much anticipated Positive Gaming iDANCE Version 2 software and exciting features!!

The Positive Gaming team, which is comprised of a collection of the world’s most knowledgeable dance game enthusiasts, is currently focusing strongly on the development of Version 2 of the Positive Gaming iDANCE software.

The new version will be launched in March of 2010 and will contain several new and exciting features, many of which have never existed in any video game that has ever been created! In addition, Version 2 will contain many new, exclusive to iDANCE, songs from a variety of genres and new, exciting game aesthetics.

Visit our website http://www.idancegame.com for more updates on development progress and to sample some of the music on our audio player!

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Positive Gaming is pleased to be given cover placement and a feature article in Onsite Fitness Magazine!, which is a prominent business to business publication that is distributed to YMCAs, YWCAs and Jewish Community Centers across the US.

The article features an interview with our Business Manager, Emily Rosenberry and Tommy Seilheimer, the Executive Vice President of Exergame Fitness (a key distributor for Positive Gaming in the US market) and describes the many great features and benefits for users of iDANCE

2010 02 - PG iDANCE - Cover Story Interview - Onsite Magazine (823.98 KB) Positive Gaming iDANCE featured in Onsite Fitness Magazine.

Please send questions or comments about the article to: info@positivegaming.com

Thank you!
The Positive Gaming team

We are pleased to announce some recent advancements to the media section of our website. Our video library is now available in an embedded video player to make the navigation through our video library more user-friendly. Enjoy!

In addition to the aforementioned advancement, we are also very pleased to announce the addition of three new videos as follows:

• Positive Gaming iDANCE - Gameplay Overview

  A general overview of some of the many features that reside in the exciting, revolutionary software, iDANCE.

• iDANCE - Chris Foy explains System Setup

  Legendary dance game enthusiast, Chris Foy, explains the simple steps it takes to setup and takedown the Positive Gaming iDANCE system.

• iDANCE from a Players Perspective - Part 1/2
  iDANCE from a Players Perspective - Part 2/2

  Hear the inside scoop on the various reasons that iDANCE and machine dance games have the appeal they do. Interviews include insight from legendary dance enthusiasts, Kyle Ward and Chris Foy!

Positive Gaming is honored to have recently received a nomination for the iDANCE system under the "Innovative Technology (Hardware and Software)" category of the European Innovative Games Awards (EIGA 2009)! The prestigious series of awards is offered through a collaborative effort by the city of Frankfurt, the Hessian Ministry of Economics, the LPR Hessen, and the Game Industry Association in cooperation with the European Commission. The awards are designed to reveal possible applications for the best innovative computer and video games, to acknowledge new or young talent and to contribute to further international networking and therefore advance the games sector in Europe.

The uniqueness and innovative nature of the Positive Gaming iDANCE system resulted in it being selected as one of only four titles shortlisted within the "Innovative Technology (Hardware and Software)" category (from over 70 titles considered; please see below for other nominees). The winners were announced at a distinguished Gala Event in Frankfurt, Germany on November 6th, 2009; which was made possible through major sponsorships by: Crytek, Bandai Namco Partners, Red Carpet Events, Saalbau & Metricminds.

Innovative Technology (Hardware and Software) category nominees included:

1. "Positive Gaming iDANCE" by Positive Gaming AB (Sweden)
2. "CryENGINE 3" by Crytek (Germany)
3. "Nintendo DSi" by Nintendo of Europe (Germany)
4. "ICON" by KOMPAN (Germany)

The award for the Innovative Technology (Hardware and Software) category went to: "CryENGINE 3" by Crytek.

Positive Gaming is pleased to have been involved in such a distinguished awards series and congratulates the winners within all categories.

For more information on the award series, please visit: EIGA Website
To view the pre-ceremony press release, please visit: EIGA 2009 Nominees
To view the post-ceremony press release, please visit: EIGA 2009 Winners

Please send any questions or comments about the awards series to: tbt@positivegaming.com

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We are happy to announce two new features on our website!

1) Our News section now offers news categories. For displaying all news simply click on the big News button in the top navigation bar. For displaying news from one category only you may select one from the dropdown menu when hovering over the big News button.

Categories can additionally be changed from within each category.

2) An RSS feed for all news has been added.

Positive Gaming is pleased to announce the recent addition of Emily Rosenberry to the Positive Gaming team! 

Her position, as the Business Manager, will help enable the team in our continued efforts with iDANCE, the most advanced machine dance product ever created.
Emily is based in Minneapolis, MN, USA and brings with her a unique combination of work experience and education. 

She became familiar with Positive Gaming and the iDANCE system in her most recent position as a Category Manager for Gopher Sport, a premier direct marketing company that distributes physical education equipment to the school market in the US.
The recent appearance of iDANCE on the cover of the main Gopher catalog was accomplished through our interaction with her as our main contact within Gopher. 

In addition, she has worked in a management capacity for Walgreens (a major retail pharmaceutical chain in the US) and within the corporate headquarters of Best Buy (a major consumer electronics retailer in the US); together, the experience provides a unique understanding of the sporting goods, health and technology industries in the US. 

Emily also just recently completed her MBA at the Carlson School of Management at the University of Minnesota.

Positive Gaming is pleased to announce that Kyle Ward has joined the Positive Gaming team!

Kyle is a very talented artist and well know legend amongst the dance gaming community. He will contribute to the team in many ways including travelling to Europe to spend time with the iDANCE Version 2 development team. In addition, Kyle will be involved in the planning of many events this year and will be performing concerts at select events.

He brings to the team a vast amount of experience and expertise that will complement the unique collection of talented individuals that already comprise the Positive Gaming team.

Some of his notable achievements include:

Dance Game Legend

- Andamiro Entertainment: Key member in development of game content (Steps/Music in Gameplay) for Pump It Up Jump (for kids)
- Roxor Games: Composer/Audio Engineer/Content Manager (Steps/Music in Gameplay) for In The Groove & In The Groove 2, which was identified as the best earning dance game of all time by Playmeter Magazine in June 2006
- StepMania: Member of Development Team for Audio/Step producing
- Fun In Motion: Composer/Audio Engineer/Content Manager (Steps/Music in Gameplay) for Pump It Up Pro.
- Event Involvement: Helped Positive Gaming run and prepare the ITG World Championship in Oslo Norway and has helped organize several ITG based events during & after the series lifespan.

Successful Music Artist

- Kyle's group, Oscillator X has had top ten success on major radio networks (KNHC Seattle, KVTI Tacoma, WMPH Willmington, KRYC Yuba City & Dance Radio Network), the group's song, Dynamo was the number 1 requested song for 7 weeks in a row on c89.5fm Seattle and was released on Ultimix 147 (www.ultimix.com), a very popular DJ mix series targeted to DJ's containing the Hottest music of the month.
- Synthsations CD - #1 Best Selling CD of all time on Ampcast.com (2001, http://www.ampcast.com), hit title Caddywhompus released on mp3.com in January 1999.

Alias Music Projects

- KaW (Trance/Dance, Sorrow, Minor, Melodic, Moody) - BPM typically 130-155
- Smiley (Happy Hardcore, Happy/Uplifting) - BPM typically 150-180
- Inspector K (Aggressive Techno, Drum & Bass) - Angry/Upset/mean/ruthless - BPM typically 155-210
- Banzai (Tribal/House/Ethnic/Melodic, Mysterious, Ancient) - BPM typically 100-130
- Kbit (Techno/Rave, Lofi/Chiptune, Acid) - BPM not defined
- Symphonious (Orchestral/Symphony/Choral, Classical with new age twist) - BPM not defined

Entrepreneur

- Co-founded Space Case Industry Recordings with Partner, John Mendenhall. SCI Recordings is a brand new USA based music label focusing on dance music awareness in the USA. Additional Talents - Graduate of Art Institute of Seattle for Video/Communication
- Experienced camera operator/video technician (ELN Communications & Best Taste Productions)

We are excited to have Kyle as our newest member and believe his involvement will further enforce Positive Gaming's position as the leading dance game company in the world. Please join us in welcoming him to the team!

During the 2009 Games and Health Converence in Boston, Tommy Seilheimer from our US Distributor - Exergame Fitness - interviewed Chris Foy and Kyle Ward. 

But wait, what is Kyle talking about there? Is he working for Positive Gaming?

Soon this mystery will be solved... Stay tuned!

Media Contact
Ole Petter Høie
Managing Director
Positive Gaming AB
Mobile +47 92 08 97 04
oph@positivegaming.com
www.positivegaming.com

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